Fig. 1From: Is point-of-care ultrasound disruptive innovation? Formulating why POCUS is different from conventional comprehensive ultrasoundDisruptive innovation. The graph outlines how the disruptive innovation enters the market in it’s own trajectory to the right of the original technology trajectory. Improvement of the original technology within one trajectory is considered sustaining innovation. From Christensen, Clayton M.: The innovator’s dilemma: when new technologies cause great firms to fail (1997)Back to article page